This Fashion Revamped
17 Dec
We all know that local discount apparel store This Fashion’s shop front has always looked like this.
You know, the typical black backgound with red fonts (red fonts always mean SALES) is one of it’s signature recognition, other than the overcrowded mannequins display area outside the shop, with the exception of their bigger outlets such as the one at the Paya Lebar Singapost. I went to Jurong Point the other day, and was astonished to see this:
The same layout of the mannequins are still there, although the display is placed further inside the store rather than their usual at the front display. Perhaps it’s due to a bigger shop area, as the This Fashion store was rather tiny at its previous location near the EC cut shop (the S$10 haircut shop) and Ocean Pacific shop on the ground floor. Do note that this new shop floor is quite slipperly, so do be careful. The current location of This Fashion is on Level 1, at the lot taken by John Little previously.
Now, this was what made me speechless. If anyone told me that This Fashion will have a shop design similar to GG<5, I would have labeled that person bonkers.
The store design is so much more impressive!



Yea! From far I thought it was some boutique
When I walk closer….then whoa, I realized its “this fashion”
good, new image =)
then again, probably it was left behind by John Little now that you mentioned its their old lot hah.
Yeah Ling, the change is really so much better. And I think it’s not just the Jurong Point branch (good point about them using back the deco from John Little) as I remembered seeing a couple of other outlets which looks different from the typical This Fashion image.
And This Fashion’s items are gettin more and more ‘in’ in the sense that me and my girlfriends spotted quite a few items that were featured in taiwan sprees and one of the local websites that I visited (I will do a detailed entry at a later date).